Devised by Maxmedia for Yasodha Foods’ new product the Current Hot N Spicy Noodles, in early 2020 we activated a digital campaign for the brand including some of the most influential celebrities but not just because they were famous. The product needed to tap into its Target Demographic and the influencers were chosen right on that point. All of the video activations were created to showcase them all as food vloggers and all the reactions were taken in real time; to get their natural first reaction when having the noodles. The video series has already yielded the product nearly 700k views across all social media platforms.

---

• 

• 

• 

• 

• 

•