Maxmedia's Institutional Capabilities

“Max Media,
The only Media
Specialized
agency in
Nepal.”

Max Media is the only media planning and releasing agency in Nepal which specializes in holistic media management services. We have resources, infrastructure, technologies, database, experience and skilled human resources that are required for the efficient management of any mega scale multimedia campaigns.

Consumer Insight

At MaxMedia, Consumer Insight is A big part of what we do

To help our clients reach their business goals, we identify potential consumers and try to identity their media insight.

Real street consumer insight approach

At Maxmedia, we have initiated real street media habit survey approach which is our unique consumer media research initiative that goes beyond simply reporting on what consumers say, to analyze what they actually do, see and watch.

This research is done among the different consumer segment in accordance to target consumers of our clients and analyze the effectiveness of media vehicles and identify new media touch points to access them.

Maxmedia Media Network

Maxmedia currently holds the widest range of media network in Nepal. We are currently working with more than 1000 media houses all across the country. We hold strong business bonds with all these media houses be it multi-media giant based in Kathmandu or single media platform located in the remotest part of the country. We are arguably the only agency to have substantial and consistent business transaction with all major media platforms since its establishment to current date.

Maxmedia Media Network in Numbers

Print Media

  • Local 150 +
  • Regional 250 +

TV Media

  • National 23
  • Regional 61

Radio Media

  • Network 6
  • Regional 450 +

Digital Media

  • Online Portal 70

Maxmedia Largest Agency In Nepal

Max Media is currently the largest agency in terms of business volume. Maxmedia currently hold pride of being TOP media business volume provider in all media segment of Nepal including Print, Television, Radio and Online Portals.

This media volume presents us as the biggest business provider in all major media houses, which gives us the edge over competitors in pricing, relations and placements.

1

  • Kantipur Daily
  • The Himalayan Times
  • Nagarik Daily
  • Annapurna Post
  • Naya patrika Daily
  • Sagarmatha TV
  • Himalayan TV
  • 80% of Local Media

2

  • Nepal Television
  • Kantipur Television
  • Avenues TV
  • News 24
  • Mountain TV
  • Kantipur FM

Maxmedia Choice of largest advertisers of Nepal

Major Advertisers of Nepal like Ncell, Samsung Nepal, Coca-cola Nepal, UN organizations, Yamaha Nepal, Golchha Organization, Jagdamba Group have been trusting us for their media management.

This is testament of our high quality services.

Media monitoring capabilities of Maxmedia

Maxmedia is the only agency with full fledge In-house media monitoring capabilities. We have three different individual sections to monitor media release in TV, Radio and print media. This monitoring capacity provides up to date information on all releases carried out by our clients. With the aid of these units, we can check the accuracy of releases along with the reports such as Industry Media Status Report, Share of Voice (SOV), Release Deviation Report etc. Currently, Maxmedia’s monitoring facilities allow its clients to retain about 10% of its annual media budget.

Maxmedia Research based Agency

Research is integral part of Maxmedia service. Max Media has independent research unit which carries out various media research and other customized surveys for various clients. Maxmedia is also the database library of Nepalese Media and consumer insights.

Maxmedia has been conducting various customized researches for past five years. These customize researches ranges from general Consumer Survey, Market Feasibility Survey, Mystery Shopping and Consumer Behavior Analysis Survey. The outputs and indications received from these surveys have been instrumental in strategizing new plans of action.

A full blown digital media campaign with traditional media experiences.

Maxmedia has a full-fledged digital unit with a capability of full-blown digital disruption for clients who are looking at a mass exposure of digital, social platforms and something that brings with it, a whole new set of rules but with one common thread from the traditional: Psychology. In a market with evolving digital media, the innovation we create from conceptualization to execution of key messages is what differentiates us from other digital agencies. Which tools we use to prepare a digital plan and how we optimize our digital plan and how we track the effectiveness of digital media campaign is the most important factors in any digital campaign.

We plan all our digital campaign on one thing- DATA. Data on Consumer insight, how they live, travel, work, and play. Data on how and what they consume. Data that tell us stories. And we have the capability to seamlessly fuse data, media, and creative. We are able to create and deliver compelling and persuasive campaigns. That delivers disproportionate business outcomes. Outcomes that makes difference and measurable one.

Team of Experts and thorough professionals

Maxmedia is team of 85 spirited professionals with expertise and experience in difference facets of media management. Our Squad includes Researchers, Brand experts, Creative Directors, Media Strategists, Media Planners, Visualisers, AV Experts, Print Media Experts, Radio Media Experts, TV Media Experts, Digital Media Expert, PR Coordinators and many more

Media Buying Capabilities across all media platforms

Maxmedia is the only agency with media buying capabilities across all media platform including but not limited to all National TV channels, all national Newspapers , overall radio networks n FM station, OOH properties and Major Online portals and SM.