Market Research services provide answers to your decision problems and cater to your specific needs. We have fully fledged research unit comprising of more than 20 staff with experienced research experts. This unit provide us exclusive database of all active media vehicles and latest findings with data.
We believe, research should not cost you any financial costs. There are some expenses involved in conducting the research, but you commission research to find ways to make your company or organization more effective, more profitable, and more efficient.
At Maxmedia we are firmly committed to providing every important research method, our services cover the full spectrum, from the most innovative, interactive to the most traditional. We develop or adapt individual, tailored, or customized solutions to address precisely the questions and issues that are unique to each and every client. We help you better understand your brand, your markets, relationships and opportunities and your customers, audiences and stakeholders. Areas of research:
Through 12 years of extensive research and data collection on Nepalese advertising and media scenario, Maxmedia currently holds most extensive database Nepalese Media and advertising. This media database library is an asset of maxmedia which provide detailed information about launch, growth, movement and evolution of all brands in Nepalese market. This database has been edge over all competitors while strategizing new stratergies.
We plan to make difference….. a positive one and measurable one… with unparallel database and cutting edge media planning techniques , we strategize our clients to ensure our client with best return on their media investments.
Post campaign Analysis is innovative tool initiated by Maxmedia where we measure effectiveness of a campaign, figure out effective media tools, evaluate the approach of campaign, calculate reach amongst the target consumer and gather consumer feedbacks regarding the campaign.
Maxmedia is largest media buying and releasing agency of the country with bulk buying affiliation with all major media plattforms across Nepal. Maxmedia release network comprises of all media platforms ranging from traditional major platforms such as national dailies, national televisions, OOH Media, major online portal to new media and alternate media platforms such as digital media, social media activations, google adsense, etc. The substantial business volume contributes in all these platforms provide our clients with the most cost effective rates, best placement position and a forehand in managing media relations.
We have in house TV Media Monitoring Unit to check the accuracy of releases at any given time.With increasing number of TV channels, media monitoring has became a must. The sole purpose of establishing this unit is to cross check if the ads are being broadcasted as per schedule. Besides monitoring, a record of TVC released is maintained in our database to check the accuracy of the releases at any given time.
Besides monitoring of our in-house releases, we also monitor TV media industry as a whole. We keep records of every programs of all TV channels along with advertisements being aired. These records are carefully monitored and entered into detail database software which in turn produces detailed reports on entire Television Advertisement industry along with other reports such as Release Report, Deviation Report, Media Release Concentration and Dispersion Analysis, SOV etc.
Key Feature of this monitoring unit is that a recorded copy of TVC being aired in TV channels of any specific time can be provided within a period of a year. This feature helps us to check the exact status of airing of TVC at any given time.
We have in-house Radio Media Monitoring Unit to check the releases of radio advertisement across different radio stations. With more than 450 FM stations active at current state, monitoring of airing of radio advertisement in radio stations have been a real challenge. To tackle this challenge, Our radio monitoring unit at our station periodically checks the release and accuracy of releases through online recording and tracking system. Our radio monitoring system can monitor up to 100 FM stations at a time and give results.
We have in-house Print Media Monitoring Unit to check the accuracy of releases in National Newspapers and Magazines. This unit keeps track of all advertisements released in all newspapers and provide detailed reports as per requirement. This unit has past 10 years of detailed media database of advertisement on print medium.
Public Relations (PR) is the skilled communication of an organization’s policies and programs to the public, so as to build a bridge of understanding and goodwill between the two. Skillful PR management helps in the growth and development of enterprises and plays a central role in the achievement of specific objectives in all organizations.
At maxmedia, a team of experienced and skilled professional would help you to manage your media relations and carry out various media pr related assignment such as aligned news and program content , sponsored articles/interviews /features/success stories and coordinating pr events like press conferences/meet & greet editors/media tours etc
The booming digital industry, has taken all our lives by storm and changed completely how our days begin and end. From the moment we open our eyes we are fixated on the screens, our cellphones have truly become an extension of our existence and that coupled with digital surf one encounters on their PCs and laptops; we are for a lack of a better term, hooked.
The reality of how we consume information, has changed how we advertise our products and build our brands. We are looking at a mass exposure of digital, social platforms and something that brings with it, a whole new set of rules but with one common thread from the traditional: Psychology. Digital Psychology and understanding virtual behavior is in a lot of ways a reflection of the physical populous and by incorporating media experience with precise online placements we have yielded a myriad of positive results and some fascinating human reactions & observations.
Maxmedia provides creative communication strategy through its creative wings, Oyster creato-communications which is agency established to break the stereotypes and be more than agency. There is so much going on in the creative room at oyster that it is quite rudimentary to merely blanket it with the label of advertising. From working music scores in campaigns, writing scripts for commercials, designing enough templates to give the clientele a plethora of choices, using our studio to take the best photographs for the product and then incorporating all that in our work, Oyster is a creato-communication agency that takes on the most varied projects because there is so much more one can do when they can be free from labels.
…from branding your product, to re-branding it. From setting up social awareness campaigns, incoporating visual artistry to launch a TVC, creating teasers for TV shows to planning the Valentine print advert for one of the most popular watches in the world, we do It from the beginning till the execution and provide the client a myriad of options and content to choose from. The best one goes through, making your project rest easy and get the best treatment with Oyster.