One of the most inspiring brand stories of the 21st century is how one of the
most prominent hip hop artists became the first Billionaire mogul. The story of
Beats by Dre chronicles Dr. Dre’s disenchantment with sub-par headphones
he needed for his studio. After much deliberation, he started his own line and
it grew like wildfire. Before we knew it, anybody and everybody wanted to
wear the big Beats

What this also showcases is how they marketed the product. Through
various media outlets and most importantly, taking advantage of the rising
Social media in the mid-2000s Beats by Dre started gaining more popularity
by using media avenues targeting their core demographic of urban youth
not just in the US. but around the world. They would soon be bought out by
Apple for a whopping 4.4 Billion Dollars