Sujal Foods

 

1. What is the current status of Nepalese industry?

  • Bad to worse.
  • Industry is really going down due to economic and political situation of the country.
  • Trading is mushrooming like anything. Companies are not investing in current industry.

 

2. What is the reason behind Sujal Foods being an established brand in Nepal for more than decade?

  • Thrust on Entrepreneurship.
  • Product innovation.
  • Strong Distribution Channel.
  • Thrust on Brand Building.
  • Professional & Motivated Human Resource.
  • Business Model that is very pragmatic to our culture & Business Environment.

 

3. What are the market challenges you have faced till now?

  • Superior product from multinational companies.
  • Low level skill & Motivation of Human Recourses.
  • Terrible Political & Economic Environment.

 

4. What are your views about current media scenario in Nepal?

  • No media budget is enough for number of media in Nepal. I guess number of media has transcended number of real industries and trading houses.
  • Media Rates has gone up but Buying/Investing capacity of a company has not increased in the same rate.
  • Load shedding issue is well not managed by the media. We have only one season for product launch and promotion that is summer when load shedding is minimum.
  • Too many National TV, FM, National Dailies. No differentiation in terms of Product content and image.
  • Product innovation is very less.
  • Monopolistic market dominated Market leader.

 

5. Are you satisfied from the returns you are getting from investment in media?

  • I can’t lie. yes we are satisfied with the returns considering the current media environment but we don’t want to be satisfied only. As of now we are reluctantly satisfied.
  • We need product ranges from the media. Like NTV or special Channel. What we have here is news channels. Where is Channel like MTV, ESPN, we only have BBC’s.
  • I don’t know in few years from now on people might see Advertisements and switch channels while program starts. Only new thing and entertaining in a TV program is Advertisement rest are all informative or news.

 

6. What are your thoughts media services provided by Max Media?

  • In current Environment of Media Services, Max media has definitely differentiated it self as media focused agency. That is very good reason to choose Max Media from other agency.
  • They have young and enthusiastic team with lot of energy which is another good point.
  • In terms of technicality now its high time to improve again to reach to the next plateau by offering clients with ample of information regarding reach, frequency, SOV, Media Weight
  • and other different equations so that client can make right decision.

Why Maxmedia?

Maxmedia is one –stop solution for all media related services. We provide integrated package of  media services which are designed to meet your objective. Currently, we are only agency to provide services at international standard  > More